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Published on 8 July 2021 by Canovia

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The wine market in a few figures

Offering its expertise in the structuring of GFV (Groupements Fonciers Viticoles) and always at the side of winegrowers, Canovia closely follows the winegrowing market in order to best support its clients and partners on a daily basis. This is an opportunity to review the state of the viticulture market, and in particular the impact of the health crisis on it.


2021, in the continuity of 2020?

The sanitary crisis and the closure of restaurants had serious consequences for the winegrowers. Sales have dropped considerably, and the cancellation of trade shows and fairs has accentuated this decline. Festive events, cancelled or reduced; uncertainties related to customs duties with the United States or the decline of foreign markets due to the confinement are all factors that explain this difficult year for the wine industry.

Today, it is still difficult to predict the behavior of consumers following the health crisis, one thing is clear: the economic impact for all players in the industry will be considerable


A decrease in value, but not in volume... with the exception of Champagne

After already falling by 15% in 2019, the value of wine production has also fallen in 2020, although this decline is less noticeable than the previous one and stands at 2%. 

The weather conditions, which led to a reduced harvest in 2019, were much better in 2020, and contributed to an increase in wine production, largely led by wines for spirits. Thus, relatively comfortable availabilities for some wines, linked to increased harvests and carryover stocks, may have been partly responsible for the price decline. Production of other wines - common wines - rebounded by more than 20% in volume, but prices fell by 1%. 

However, this increase in value must be qualified. Indeed, the production of Champagne wines has experienced a decrease in volume of about 19.4%. This decrease is due to the fact that part of the grapes could not be harvested: to support prices, the interprofession has chosen to set the yield at a lower level due to the deterioration of the economic market. 


Thus, if the year 2020 was, once again, difficult for winegrowers, it was also the sign of a first weak rebound in wine activity. So let's meet at the beginning of 2022 to take stock of the year 2021? And until then, we hope with all our hearts that the activity will return to levels closer to normal!